Advanced SEO Techniques Ebook

Turbocharge Your

Traffic & Profits on Autopilot!

"Discover How You Can Explode Your Traffic & Boost Your Sales With Advanced SEO Techniques That Force Search Engines To Help YOU!"

...Whether you're happy with your online advertising and web traffic or not, YOU CAN Skyrocket your traffic and multiply your earnings!

Would you like to watch visitors flood into your websites by the 1,000s, without expensive advertising or promotions? The fact is, there ARE people with websites doing exactly that right now. How is that possible, you ask? The answer is Advanced SEO Techniques!

I'm not sure if you've heard much about SEO or ever tried it, but for those "in the know" there are very specific techniques they use (and YOU can too!) to get search engines to drive 1,000s of visitors to their websites every day while they sit back and enjoy the 100% natural, FREE traffic.

Now, you can get the same results...IF you know the secrets to making your websites so SEXY to search engines that they can't help but to rank you at the top and reward you with a flood of traffic. Well, we're pulling back the curtain, and we're going to show you everything you need to know to get exactly the same results!

Introducing... Advanced SEO Techniques: Turbocharge Your Traffic & Profits on Autopilot! 

Here is what you'll learn and how you'll benefit from my guide...

Below are some samples of what you'll learn:

• What are algorithms and why they matter
• The truth about Google Pagerank
• How effective backlinks really are, and how to set them up
• How to "Dance" with Google to Get What YOU Want
• The ins and outs of cloaking
• Major do's and don'ts that most people miss
• The facts about spiders and crawling your website, and how to use it to your advantage
• Everything your website needs to earn a high search ranking
• Step by step guide to optimize your website
• How page size makes a difference and the right size for YOUR site
• Dynamic URLs, frames, and redirects
• Keyword stuffing & spamming
• And so much more!

As you can see, through Advanced SEO Techniques, you'll learn quite a few things about how to vault YOUR site to the top of the charts...

Table of Contents:

INTRODUCTION

WHAT ON EARTH IS AN ALGORITHM?

GOOGLE ALGORITHM IS KEY
PAGE RANK BASED ON POPULARITY
BACK LINKS ARE CONSIDERED POPULARITY VOTES
* Hypertext-Matching Analysis
DO YOU KNOW THE GOOGLE DANCE?
* The Algorithm Shuffle
GOOGLE DANCE TOOL
SUBMITTING YOUR URL TO GOOGLE
CLOAKING
GOOGLE GUIDELINES
DO'S
DON'TS
CRAWLER/SPIDER CONSIDERATIONS
RANKING RULES OF THUMB
* Values
* Query-Dependent Factors
* Blanket Policy On Doorway Pages And Cloaking
* Meta Tags (Ask.Com As An Example)
* Keywords In The URL And File Names
* Keywords In The ALT Tags
* Page Length

* Frame Support

WHAT YOUR WEBSITE ABSOLUTELY NEEDS

 
UNDERSTANDING YOUR TARGET CUSTOMER
DOES YOUR WEBSITE GIVE ENOUGH CONTACT INFORMATION?
THE HOME PAGE
THE ACID TEST
STEP BY STEP PAGE OPTIMIZATION
ONE SITE - ONE THEME
AFFILIATE SITES & DYNAMIC URLS
PAGE SIZE CAN BE A FACTOR
HOW MANY PAGES TO SUBMIT?
SHOULD YOU USE FRAMES?
MAKING FRAMES VISIBLE TO SEARCH ENGINES
STOP WORDS
IMAGE ALT TAG DESCRIPTIONS
INVISIBLE & TINY TEXT
KEYWORD STUFFING & SPAMMING
DYNAMIC URLS
RE-DIRECT PAGES
IMAGE MAPS WITHOUT ALT TEXT
FRAMES
TABLES
LINK SPAMMING

CONCLUSION 

WHAT SHOULD YOU DO NOW?

Advanced SEO Techniques: Turbocharge Your Traffic & Profits on Autopilot! is delivered in PDF format and is viewable on any computer. All you need is "Adobe Reader" or "Acrobat eBook Reader" which is available free and already on most computers. If you do not have it installed on your computer, Please Click here to get the software. They are both Free.

Your guarantee!

Suggested price: $ 19.95

Alternative Medicine

Discover How to Heal Yourself Naturally!

Revealed: Safe, All-Natural Alternatives to Taking High-Cost, Side-Effect-Laden Prescription Drugs!

Dear friend,

If you are tired of paying the high cost of prescription drugs ... if you are tired of worrying about prescription drug side affects ... or if you just don't want to risk becoming dependent on prescription drugs ... then have I got great news for you!

You see, there is a new ebook available that reveals everything you need to know about alternative medicine to begin using its techniques and treatments to heal yourself naturally!

Introducing the "Alternative Medicine: The Ins and Outs of Non-Traditional Healing" eBook

At last, there is a comprehensive yet concise and easy-to-read guide that explores the many different components of alternative medicine, and how they can help you.

This guide covers many different alternative therapies, such as:

• Hypnosis
• Color therapy
• Yoga
• Meditation
• Herbal remedies
• Vitamin therapy
• And many more!

Here is just some of what you will learn by reading this amazing ebook:

• The differences between conventional and alternative treatment methods - plus, how to know if an alternative treatment is right for you!
• The history of alternative medicine - you may be very surprised by what you read here!
• The type of alternative medicine that 25% of the world's population practices - along with its five most popular treatment methods and what each can do for you!
• A type of alternative medicine that relies almost solely on herbal remedies - this treatment method has been around for over 2,500 years and could be just what you need to begin feeling better in no time!
• The alternative medicine techniques of Native American Indians - these techniques have been used effectively for over 40,000 years, according to many experts ... and they work just as well today as they ever have!
• Why practitioners of Ayurvedic Medicine believe the body must be balanced - and how that can be accomplished quickly and easily!
• The most popular form of alternative medicine - and five reasons why you should try it to begin feeling better immediately!
• Herbal remedies for common ailments - find out how to naturally cure acne, anxiety, burns, warts and much more here!
• How to cure numerous ailments including arthritis, constipation, depression and the flu with herbal tea - you'll be amazed at how easy it is to do when you follow these simple tips!
• How five products produced by bees could have you feeling better fast - you'll be simply amazed when you read this!

And much, much more, including:

• How to lose weight naturally and keep it off for good!
• How to get maximum benefits from meditation
• How to know if tai chi or yoga would benefit you more
• The types of yoga and how to choose the one that is right for you!
• 6 types of alternative treatments for the skeletal and muscular systems of the body
• How to use crystals as a tool for healing
• 5 ways to bring the mind, body and spirit together
• How to improve your sexual health!
• What alternative medicine treatments are good for children - and which are not!
• How to use alternative medicine to complement conventional cancer treatments
• How to become an alternative medical practitioner!

So What Are You Waiting For?

Dynamic Software Creation

How To Create Software Even If You're Not A Programmer

You can pump out hot software titles month after month and make huge profits...even if you can't spell HTML. You don't have to be a programmer to be a software mogul.
Terry: Hi there. You're listening to Terry Telford from TheBusinessProfessional.com. We're very lucky to have James Jackson here with us today. James is from FindHotNiches.com, which is only one of the many sites that he has. James has a very interesting history. He became intrigued by the possibilities of making money online in about 1995. He went through the typical trials and tribulations that many of us go through on our quest to turn the Internet into our cash cow that we're all looking for. James came at it from a different angle than most of us do. He decided that he was going to specialize in software even though he has no programming experience himself.

Today, James runs a very successful online business. He has agreed to share his business model with us and take us on a journey from the past to the present while showing us how we can follow in his footsteps and turn the Internet into the cash cow that we all know it can be. So, I'd like to begin by saying thank you for taking the time to be with us today, James.

James:
Thanks for having me, Terry.

Terry:
It's our pleasure. Maybe we can start out with your history. Can you tell us where you came from and how you got to where you are today?

James:
Alright. I'm originally from St. Louis, Missouri. In 1995 I was 17 years old, and I got a four-year scholarship to play basketball at Southern Illinois University of Carbondale. When I got there, I discovered the Internet. When I saw it, I thought to myself that it was cool and it really interested me. It seemed to be television, newspapers, and the radio all rolled up into one, and then some. So, I thought to myself that there had to be a way to turn this thing into a business while there's still time. There was a lot of stuff that was free online and it seemed that I could get started at a very low cost. So, I started dabbling in Internet marketing and I found Terry Dean's Breakthrough Site, and I took off from there.

Terry:
Excellent. Where did you go? You started off with Terry Dean's site, but what was the next step?

James:
I learned about copywriting first. I think it's important to learn about copywriting and learn about how the human mind works when it comes to buying things and selling things online. So, once I discovered how to write good copy, how to create attention to a product, and make them desire it and want to buy it, then I figured out that there was a lot of competition. I was trying to sell resale rights packs, or an eBook that a thousand other people were selling, and it just wasn't working out.

I then decided that I had to find a way to inject some uniqueness into what I was doing. I found that uniqueness was the missing ingredient to what I was doing. It's like... how much is a diamond worth if everyone has one? It's not really worth anything. If you're the only one with this precious gem, which doesn't even have to be a gem, which I'll get into later, people see it as being rare. If you can make one unique thing about a product, then you can sell a lot more of it.

Marketers Doctrine

Max4 is a convergence of idea that offers new and challenging opportunities. Therefore, the company designed a unique compensation plan; aimed to unite everyone to work with one common goal with unlimited income potential.

Getting Started our business opportunity is based on an easily duplicated business model.

These are the five steps for getting started:

1. 1. Become a Max4 Member and purchase one of our Member packs.
   2. To enroll in our Online Entry program. (Fill-up hard copy entry form)
   3. Share the products and business opportunity with others.
   4.Build your personal team and become a star member in your first 30 days.
   5.Coach your new Members to do the same things you did (duplication).

These are the five simple steps for getting started. If you follow this program and help others do the same, you will be well on your way to living a better life.

 

Our Mission

To build for the people a business anchored on excellence, integrity and professionalism–that work as one; To provide effective & high quality health and beauty products with dedication and personalized services to our Mega Centre, Product Centre and end users. We ensure total customer satisfaction and well-being. We value our commitment, flexibility and responsiveness to everyone’s health needs and ultimately their satisfaction.

Our Vision

The company will be looked upon as the finest alternative business, fulfilling everyone’s dream of decent lifestyle, and a healthy prosperous future; see the difference why Max4 is the best alternatives source of income.

Our Values

Innovativeness, Consistency, Fairness, Competency, and Synergy.

We Are Fair

Max4 is giving everyone equal opportunity to fulfill their dreams without delay and be able to partake the fruits of their success and celebrate life. Max4 company engages in the distribution of high quality Health and Beauty products. These products are offered at reasonable & affordable prices.

We Have The Best Products

Most of our customers are very much delighted & satisfied with the products. Hence, users are increasing and more people are now patronizing them in enormous numbers. Our Company has vast experience in serving out-of-town clients which are done through coordinated shipment. As such, our aim is to expand the market to cover the entire country.

We Value Your Opinions

In addition to this service, we opened personalized Product Centre and Mega Centre for customers within the areas. We also set up an email system to process all queries about the company and our products. This email account is monitored regularly to promptly attend to the concerns of every single customer.

Content Flipping Profits

eMail Marketing A-to-Z

Things you don't know that will kill your business !
You finally realize that you need a good opt-in list. After reading countless articles and sought expert advices and have read many success stories of people creating a small fortune with opt-in lists you finally decide to have one of your own. Then it happens, you think you have known everything there is to know about opt-in lists and have followed their advices to the T and you still weren't able to make a profit.

In fact, you may be losing money. You maybe hiring writers to help you out, or there are some expenses incurred, even if you have a big list, but only a very small percentage actually buys from you, your still losing profit.
So what could have gone wrong? Why have others succeeded where you have failed? Answer is inside!

Introduction

You finally realize that you need a good opt-in list. After reading countless articles and sought expert advices and have read many success stories of people creating a small fortune with opt-in lists you finally decide to have one of your own. Then it happens, you think you have known everything there is to know about opt-in lists and have followed their advices to the T and you still weren't able to make a profit.

In fact, you may be losing money. You maybe hiring writers to help you out, or there are some expenses incurred, even if you have a big list, but only a very small percentage actually buys from you, your still losing profit. You'll realize that after a few months when you see your statistics and sales figures.

So what could have gone wrong? Why have others succeeded where you have failed? The most common mistake is that you dived straight right in. You chose a topic where you think could be quite popular and would earn you money. This just not the case. Just because you wrote people from the list doesn't mean they are going to buy instantly.


Here I will offer more advice, for those who have started an opt-in list and have failed, you can rejuvenate your failed venture. For those who are starting, here are three quick and easy ways to build a profitable opt-in list.

1) Get your customers to trust you and your products first. Just launching your opt-in list would not make you an expert and a believable seller. Put many articles first before you start an opt-in list. Write about the topic you know and have started and used for your site. Try to put forums first to gain knowledge about your customers about their wants and needs and target those wants and needs.


Join forums from other sites as well. Provide expert advices and recommendations. When you feel that people trust you already, you will be able to start your own opt-in list. You can build a base as well with other forum users. You can ask them to join your list. Friends are always good customers. Put up a link to your site so that they may be able to see what you're business is all about.

The certain truth is, the money will only come in when the consumers and subscribers believe and trust in you. They want a product or service that could be a good exchange for their money. People are not going to buy something out of your recommendation if they don't know you.

2) Find a product or service that people want and need. Although it may not be your forte, if you provide a service and product that you have researched and learned about well, you can carry it on forward. Invest your time, effort and money that you could sell as well as the buyers or subscribers of your opt-in list can use.


While it is true that it is best to sell something that you have interest in, there are not many people who have the same interest as you if you decide to sell something that is not entirely popular or profitable. Do your research well and you would see the profits come in. Also provide your subscribers with promotional material that they could actually use and spread around.

3) Make friends with other opt-in list users. This is basically beneficial especially if it is someone who has already launched a successful opt-in list. These are people that have the experience in this venture and experience is still the best teacher. While there are many articles available for you in the internet to use, there is nothing like getting a first hand account from someone you trust.


Experienced opt-in list users will be able to tell you what to do and what not to do because they have gone through it. While different situations occur for different people, the general concept can still be very helpful. There are many things to avoid and these people will be able to tell you which ones.

Building a profitable opt-in list don't just happen overnight. There are many preparations and effort to do. Opt-in lists are built from scratch, as your list grows, you should also maintain the quality of your list. Keep it organized and manageable. Get or hire help if need be, just make sure that your subscribers are happy and satisfied and they will be willing to buy from you.

High Profile Social Media

Build A High Paying Portfolio of Clients That Will Pay You to Do What You Already Do!

I know you're tired of crappy "money making opportunities" on the internet these days. If you're ready for something that is guaranteed to work and pays very well...your in the right place!

Your about to learn about a system that is so unique, it will have you smiling all the way to the bank cashing big checks.

You will be able to meet and work with high profile people such as politicians, CEOs and even celebrities to make a great living online. This market is new and ready for the picking for all those looking to make a great income from home.

Read on and you will learn how to take advantage of this new highly lucrative market.


Dear Future Rockstar,

You are reading this page, most likely because you are not satisfied with your income level...

Am I Right?

Maybe your looking to quit your job and start a business from home that makes double of what you're making right now. If you are High Profile Social Media is for you.

I'm going to show you a way to start an online business from home that you will actually enjoy doing instead of that boring day job you currently have.

JUST A FOOT NOTE: this not that same old internet marketing BS that you see every day! The social media market has taken over the internet, TV, Radio and any other source you may know of communicating with people.

Now it's time to take advantage of the biggest attraction since the internet first became public for everyone to cash in big.

It has brought everyone on the internet together in one big conversational way that brings billions of people together all in one place.

You have a lot of social media sites now days like Facebook which is the largest one, then Twitter, Youtube, Myspace the list goes on forever.

Social Media Isn't Going Anywhere

...so why not cash in on it?

When the internet first started back in time it was there to share information with people all over the globe no matter where you were. You could send emails, share information, just basically communicate faster than postal mail.

Now that social media has jumped on the scene communicating online has gone to a whole new level.

You can chat live with family and friends, share videos, share pictures and a million of other things.

My point is that the internet is a walking and breathing social area that you can turn into a walking ATM. There is no reason why you won't be able to use all this market to build a successful business and I'm going to show you how.

Using social media opens the doors to billions of potentially new customers to whatever you're selling.

Introducing...
High Profile Social Media

What you will learn inside High Profile Social Media:

• How does it work? You will see a full overview of how to find celebrities to work with, how to get setup, and how to manage all your campaigns.
• The platform: you will learn the most important platforms to work with-Facebook, Twitter, Youtube and so on
• Build your presence first: I will teach you how to first build your social media presence so that you can give your clients an example of what you can offer.
• Target your celebs: how to get a crowd of celebrities looking at what you have to offer
• Get word of mouth: learn how to get your clients to talk about you to others to get more and more business, so much you will have to start turning down business
• And that's just a small portion of what you will learn!

>>>Yes, Let Me In...I've Seen Enough<<<

Businesses everywhere are looking to jump into the market and need someone to manage it for them. The good thing about that is their willing to pay top dollar for people to manage their social media sites for them.

They know how much money these sites will bring them so their willing to pay. But will managing a boring business be fun to you?

I know it wouldn't be for me. Who actually wants to wake up and manage a social media site for a boring business; yes maybe they do pay well be how long do you think you will be employed by them if you're not showing results?

Not Very Long!

That's why I will show you how to manage social media sites for celebrities and businesses with some excitement that make you want to work.

Having fun and making tons of money at the same time, you can't beat that!

Just knowing that you're managing a social media site for a famous star is exciting in its self.

But almost every business and celebrity is converting to social media and don't have the time to manage it, that's where you and I come in.

You're Probably Wondering Why High Profile People Would Want a Facebook or Twitter Page...

But it's simple it brings them tons of more money. For example a movie star can keep their fans up to date on new movies they have coming out and in the end it gets them more gigs if that movie turns out a success.

Are you starting to see the concept?

I got IN-DEPTH, from A to Z about how to make this "Dream a Reality" in a very short amount of time.

This course is broken down into 4 modules so it's easier to digest the information.

Module 1 - Why This Works? It's always to have a good enough reason 'why' your doing something. In this module I go over just 'how' effective this system is and why it's the best business you could ever start! I also go over a few barriers that may stop you from taking action.

Module 2 - Master Social Media Mastering social media is not hard it all! You just have to keep the fun in it. I'm sure you can remember a situation where you were having so much fun doing something that time just fly's by. In this module I'm going to show how to make money while doing what you love. It doesn't get any easier than this folks!

Module 3 - Branding & Marketing I'm talkin about how to create "Brand You"...that's the first step to getting any high profile clients You must know how to brand and market yourself so that getting clients is super easy! The whole idea is to build a large enough brand that you get new clients with little to no effort because you have tons of social proof that you can do what you say you can do!

Module 4 - Managing Clients Now that you have clients, it's time to create a system that manages each of them effectively so that you're not ripping your hair out trying to keep up with people.

I will be showing everything you need to know in how to get tons of clients and start making an income better than your day job from the comfort of your own home.

I want to ensure that you're purchase is risk free, so I will be giving you an offer that you would be 'crazy' to refuse!

WebHosting Fine Print

Danger Zone

by Manny Jao

Learn why your website is at risk of loss and what you need to do to save it from an impending disaster.

Web Hosting customers often ignore the legal fine prints in their web host's Legal Terms and Conditions as posted on the website. This prevalent disregard to these terms often lead to disasters, misunderstings and worse lawsuit between the host and their customers.

This short exclusive report attempts to enlighten why your indifference to these legal fine prints can lead you to the losing side in case of conflicts or claims. It also point out which areas you need to focus when reading online contracts and what you can do to mitigate the risks involved in these contracts.

Don't risk your website even for a moment. Know your rights and your options when dealing with these contractual obligations. A "MUST" read by all webmasters.

Contents

1 Salutation
2 Foreword
3 What is a Fine Print?
4 Your Web Host's Fine Print
5 Did you really sign it?
6 Review of Top Webhosts' TOS & AUPs
7 Important Notes
8 Fine Print Detection
9 Mitigating Risks
10 7 Ways to Protect You Against Risks of Loss
11 Conclusion
12 Special Announcements

SALUTATION

Dear Webmaster Friend,
Thank you for taking the time to download our special report entitled "Webhosting Fine Prints Danger Zone".

We appreciate that you feel it is important for you to know the dangers that those contractual fine prints pose to you and your online presence.

As more and more people are entering the webhosting business, more and more customers are finding out that webhosting services are getting cheaper and cheaper everyday. It's a good stuff for today's webmasters as well as those future website owners. But this also has brought great risks to the hosting consumers.

While it is true that cheap may not mean that much to the average Joe nowadays, most of these consumers are exposed to what we now call "fine print tolerance syndrome". The repercussion of this is serious.

This behavior happens when, upon scanning a seemingly typical long terms and conditions page (as presented in those long and boring contracts), we just simply ignore the contents, click the "Agree" button and proceed to purchase or enter into an agreement with the other party without even understanding the first page of the document.

It is worthwhile to mention that while this is done most often out of convenience (and sometimes necessity), the consumer's rights is given away without them knowing it. Unaware of their contractual obligations and what recourse each party can avail of in times of dispute, the ignorant party's rights are in danger. Like the danger of losing their precious websites without recourse.

As the title implies, the purpose of this special report is to make you become aware of the dangers of not reading those fine print online (and maybe you can apply it to offline as well). We have to remind everyone of the need to exercise diligence in reading those small letters that can wipe your rights to have a good fight in case of problems. This has happened to us so we know.

And of course, you are about to learn what you can do today that can help you mitigate those risks of tomorrow if not eliminate them totally.

So take a cup of coffee, sit back and enjoy the good read. After you finished reading this, you will never look the same at those boring and time-consuming contractual fine prints again.

Manny R. Jao II
Author and Publisher
Foreword

Over the years, the webhosting business has evolved into a massive worldwide industry. Many people made money early in the race but in the latter days, competition is so fierce that hosting prices are dropping like jaws in awe.

There are no controls and no regulating body that will curb the quick deterioration of revenues and profits to be made by the so called "webhosts" or webhosting companies. New players come in everyday dropping their prices like crazy just to get a piece of the action. It's a webmaster's market nowadays.

The pricing issue is mainly caused by the reduced server and network costs offered by various datacenters competing for server sales. With more supply than there is demand, it creates highly competitive business landscape to the resellers. Competitors go by price wars and jacked up webhosting features.

This chronic pricing problem has pushed profit margins to its all time low prompting many webhosts to look closely at their costs. While the chaotic pricing is beyond the webhost's control, their costs and expenses are theirs to manage.

In recognizing the need to streamline their costs (in order to make some money), these webhosts now have to pass on certain limitations and responsibilities to their customers. One good example of these is making sure that they only allow certain activities on their server and network (IRC, newsgroups, email blasting, live chats, download sites and other server-intensive activities.)

Another example is to disallow particular website types from using their servers and their network. These include Mp3 sites, adult sites, spam sites, forums and may other types of sites known to eat up a lot of shared resources. They do this to make sure that their cheap services will not be subject to abuse which may affect even their other existing customers to leave them for poor service.

These limitations are normally embedded in the legal fine prints. If the innocent webmaster violates them, he is posing a grave threat unintentionally to his website's existence. The problem is that these lines of text in the contracts are normally ignored or are not taken seriously by these webmasters until problems surfaced. Been like that before until I encountered a huge problem.

And when these problems arise, that's the only time we go back to the terms and conditions of our purchase and to our surprise, we may find out that we have just agreed to something we should have not done so in the first place. And worst of all, these terms has changed that you no longer enjoy the rights and privileges you know you have before.

Then when all these happened, that is the only time you know you are in danger of losing a fight. Only then you realize that you might be in trouble.

The Newbies Guide To Web Design

Here's the ultimate newbie "crash course" helping you to understand the principles, technology and technical terms needed to start building your own websites.

Dear Friend,

Jumping blindly onto the World Wide Web, trying to create your first website by trial, error and pure dumb luck, was a necessity - even a badge of honor - through the 1990s. But, to paraphrase a popular teen icon of the era, "That is so 20th Century."


Creating a website today is something anyone can do, even if you've never even used a computer - much less the Internet. And "The Newbies' Guide to Website Design" is a major reason why.

Packed with tons of valuable information, this guide will take you from absolute beginner to a full understanding of the principles, technology and technical terms, ready to start creating your own websites.

Here's a summary of everything you will learn in this information-packed resource...
From the basics:

• Why you really do need a website...
  • Make money online
  • Post your online resume, easily updated, easily available, with interactive links to really show what you've done in past jobs or education
  • Keep up with friends and family - announce a new engagement, wedding, baby, achievement, job, move 
• Simplifying the jargon - then using it
  • Know your COM, BIZ, NET, ORG, INFO, WS, etc.
  • Know what you don't need to know about HTML, JAVA, PHP, ASP, etc. - and what you do
• How do they do that? And should you?
  • Spinning, bouncing, fading pop-ups
  • Animated GIFs
  • Streaming audio/video
• The myth of the all-knowing programmer or site designer
  • Most use the same tools available to you
  • A lot of those tools are free
  • Many are no more difficult to use than clicking a mouse button
• Advertise your current brick-and-mortar (offline) business
  • Provide a map to your store or office
  • Offer "specials" you can change daily without spending a dime
  • Showcase your service or product
• Start a new business online
• Or expand the one you have to as large a customer base as you desire
  • A website can focus tightly on a single city, even a neighborhood
  • Or it can bring in new customers from all over the planet
• Learn the history of the Net, how it came to be, where it's at, where it's going
  • Not knowing this is like voting with no knowledge of democracy or the candidates and issues
  • Your choice: Teach your children - or hope they will teach you

To the detailed:

• How to get your own domain name
  • There are a lot more choices than dot-com
  • Choose carefully - as you would name a new baby
  • One name, multiple domains?
• Now, where do you hang your new name?
  • All web hosts are not created equal, from costs to services to support
  • What to look for beyond the monthly or annual fee
  • When - and how - to cut and run if your host doesn't measure up
• What software and equipment you need - and what you don't
  • Pre-written scripts, many free, are fairly easy to install and can work miracles
  • Depending on need and application, add audio and video to a website with equipment you already have - or go pro
  • Dreamweaver, FrontPage, MS Word - for starters
  • WYSIWYG - Myth or merely fantasy?
• How to set up your first site in 5 minutes flat
  • Using your host's online site creation system - with pros and cons
  • Using prebuilt templates - thousands available free - to give even your first effort a high-class, professional look
  • How to FTP
• How to create a more complex website in a few hours or days
  • Move from free templates to paying a few dollars for a package or a few hundred dollars for a complete prebuilt site
  • Where to find - and how to use - templates, scripts, advanced creation software and other tools
• When, where and what to look for if you need professional help
  • Price does not always mirror quality
  • Neither does experience - ask for multiple site examples and get feedback from previous customers
  • Where to "shop" your request - and have dozens bidding to do your project
• How to put it all together with the least amount of blood, sweat and tears
  • There are at least a dozen widely used browsers other than Internet Explorer - and no two will display your site exactly the same way
  • Multiply that several times over to accommodate different monitors with different screen sizes and settings (resolution, color, contrast, etc.)
• Search Engine Optimization (SEO)
  • Contrary to popular belief, "search engines" do NOT actually search the Internet
  • If you build it, they will NOT come - unless you tell them you exist and where to find you
  • And why
  • How to avoid innocent mistakes that could get you banned from the search engines, your Web host - even the Internet itself
• Content is King
  • How to fill those empty spaces
  • How to do that with something people actually want to see
  • How to keep it fresh - people and search engines both hate sites that are never updated
• Troubleshooting
  • The pros and cons of Flash, Java, tables, frames, PDFs, site navigation, site search and more
  • Validate your design
  • Keep your links alive
  • Monitor your traffic
• A picture paints a thousand words
  • Choosing and using the best graphics programs
  • Paint Shop Pro
  • Photoshop
  • Free alternatives

To the newest innovations - and what's coming next:

• BLOG
  • The weblog has become this century's version of the "cheap" printing presses that allowed anyone to start a newspaper in the Old West
  • Part diary, part rant, part creative expression, part controversial commentary, part anything you want it to be - including private (only those you want to read it can)
• RSS - Really Simple Syndication on a two-way street
  • You can send your content to others (without the problems of e-mail)
  • You can pull RSS content from anywhere on the Web to your site, automatically
• Forums
  • Easy to create
  • Easy to maintain
  • Extremely popular
• Games, Surveys, Freebies and other ways to attract traffic and keep them coming back
  • No programming skills needed - get everything you need free or at very low cost
  • The Web offers more things to give away than you could ever possibly give away
• Multimedia
  • Audio means music and much more
  • Video isn't just for exhibitionists - so why let them make all the money?
  • What software and hardware combinations are available - free, cheap or otherwise - to make your site stand out from the crowd
• Money: Making it, not spending it
  • eCommerce is not just for Microsoft or Sears
  • Taking the fear out of online credit card purchases - including your fear as a merchant
  • Exchanging your product for their money - quickly, easily and securely
  • Creating logos, ads, headlines, sales copy - all things marketing, from a web design point of view
• Affiliate programs
  • Starting your own
  • Making money as someone else's affiliate
• Advertising: The Good, the Bad & the Very Ugly
  • What works, what doesn't
  • Ads on your site
  • Ads about your site
  • Be not a spammer
• Promoting your site
  • How this differs from advertising
  • When and where to link - more importantly, when and where not to link
  • Taking your show on the road
• The Money is in the List
  • How to create a mailing list
  • How to use a mailing list
  • How not to make a complete hash of both

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